Advertise

Definition

Advertise is a verb that means to promote or call public attention to a product, service, or event in order to encourage people to buy or engage with it. It involves using various forms of media to communicate and highlight the features, benefits, or availability of an offering.

Parts of Speech

• Verb

Pronunciation

American English

• IPA Pronunciation: /ˈædvərˌtaɪz/
• Respelling: AD-ver-tyz

British English

• IPA Pronunciation: /ˈædvətaɪz/
• Respelling: AD-vuh-tyz

Etymology

The word "advertise" originates from the Latin word "advertere," meaning "to turn toward." It evolved through the Old French term "avertir" before entering English in the late Middle Ages, initially meaning "to notify" or "to draw attention to."

Derivatives

• Advertisement (noun)
• Advertiser (noun)
• Advertising (noun)
• Ad (noun, informal)
• Advertorial (noun)

Synonyms

• Promote
• Publicize
• Announce

Antonyms

• Conceal
• Hide
• Suppress

Usage

The term "advertise" is often used to refer to the act of promoting products, services, or events to attract public interest. For example, "The company plans to advertise its new product on social media," or "They advertised the event in the local newspaper."

Related Terms

• Promotion: The activity of encouraging or publicizing products or services.
• Marketing: The process of promoting, selling, and distributing a product or service.
• Publicity: The attention given to someone or something by the media.

Detailed Definitions

Verb

• To promote or make known publicly: Refers to the act of informing potential customers about a product, service, or event.
  • Example: "They decided to advertise their business on television."
• To call attention to something to encourage interest or sales: Used to indicate efforts to attract attention to goods, services, or events through various means of communication.
  • Example: "The restaurant advertised its new menu online."