Logo

Definition

A graphic mark, emblem, or symbol used to aid and promote public recognition.

Parts of Speech

• Noun

Pronunciation

American English

• IPA Pronunciation: /ˈloʊɡoʊ/
• Respelling: LOH-goh (with "LOH" as in "go" and "goh" as in "go")

British English

• IPA Pronunciation: /ˈləʊɡəʊ/
• Respelling: LOH-goh (with "LOH" as in "go" and "goh" as in "go")

In both dialects, "logo" places the primary stress on the first syllable, "LOH." The pronunciation is similar across both American and British English, focusing on the clear articulation of "LOH-goh."

Etymology

The term "logo" is short for "logogram" or "logotype." It's derived from the Greek words "logos" which means "word" and "typos" which stands for "imprint" or "picture."

Derivatives

• Logotype
• Logogram
• Logoed (adj.)
• Logomachy
• Logographic

Synonyms

• Emblem
• Symbol
• Trademark

Antonyms

None

Usage

Logos are used extensively in marketing and branding to create a memorable image of a company or organization. They are often designed to be simple yet distinctive to ensure they are easily recognizable.

• The company is known by its distinctive apple logo.
• She designed a new logo for the campaign.

Related Terms

• Brand: A type of product manufactured by a particular company under a particular name.
• Trademark: A symbol, word, or words legally registered or established by use as representing a company or product.
• Emblem: A heraldic device or symbolic object as a distinctive badge of a nation, organization, or family.

Detailed Definition

Noun

• Logo (Noun): A graphic mark, emblem, or symbol used to aid and promote public identification and recognition.
  • Example: "The company's logo is instantly recognizable worldwide."

• Logo (Noun): A symbol or other small design adopted by an organization to identify its products, uniform, vehicles, etc.
  • Example: "They printed their logo on all their promotional materials."